Associate Professor Larry DeGaris, director of the sports marketing program in UIndy’s School of Business, was cited in Thursday’s New York Times for a story on sports mogul Stan Kroenke.
Kroenke has ownership stakes in five U.S. professional franchises and is expected soon to acquire one of England’s most revered soccer clubs. DeGaris explained the logic to The Times:
“American sports have a very poor track record of being exportable,” said Larry DeGaris, an associate professor of sports marketing at the University of Indianapolis and former head of research for a sports marketing firm in Denver. “Where are the growth opportunities? In the world’s biggest game.”
Read the story
